New product development strategy

A product development strategy provides the framework to orient the company's development projects as well as its development process.

As a starting point in the product development strategy, we must determine our primary strategic orientation.

As a company we must recognize that we cannot be all things to all people and that we must focus on what will distinguish us in the market place.

These are the product development orientations we must take into consideration:

Time-to-Market
Product Cost
Development Cost
Product Performance
Technology & Innovation
Quality, Reliability, Robustness
Ease of Use
Service, Responsiveness & Flexibility